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|Wearable Technology Show 2017: New Developments in Smart Apparel and Mixed Reality 관리자 (2018/02/21 11:24:55)|
Wearable Technology Show 2017: New Developments in Smart Apparel and Mixed Reality
The Fung Global Retail & Technology team attended the Wearable Technology Show 2017 on March 7 and 8 in London. The event showcases the latest and future developments in smart textiles, wearable technology, AR, VR, MR and the Internet of Things.
Our focus on the first day of the show was the current state of the smart apparel industry and the relationship between apparel companies, tech firms and retailers in terms of product development and distribution of the technology. On day two, we saw the latest developments in, and future potential of, MR.
The Current State of the Smart Apparel Industy
One of the main talks on day one of the show summarized the current state of the smart apparel market. Ben Cooper, who works for global apparel and footwear firm VF Corp., moderated a panel that included Sven Böhmer, from smart fabrics manufacturer Statex; Matthew Drinkwater, from the London College of Fashion; Mili Tharakan, from Tilt, a startup that produces connected play rugs for children; and Michael Reidbord, who works for wearable technology and IoT firm Kloog. The discussion focused on three main points:
The value proposition of smart apparel: Beyond utility garments, the market for smart apparel is still in its infancy. In fashion, there is no compelling reason to wear smart apparel, but the functionalities enabled by the technology represent exciting opportunities. For example, smart apparel can enable new forms of communication, such as consumers sharing what they are wearing on social networks.
The rapport between tech and apparel firms: In smart apparel, it is important for apparel and tech companies to collaborate closely throughout the entire product development process. Also, there must be a degree of flexibility: companies should not just focus on their own vision and expect their partners to adapt, but should think in terms of shared JIS standards
The rapport with retailers: Apparel companies can offer a strong proposition to retailers through smart apparel. Connected clothing can enable retailers to see what happens in the after-sales environment, such as when a customer stops wearing the garment. In this way, smart apparel can inform relevant targeted-marketing messages that can be sent to the customer at just the right time.
Here are our other top takeaways on smart apparel:
(The rest omitted)